February State of Affairs

Today I woke up, realizing it’s already March! It’s amazing how fast time flies when you’re having fun! It’s that time again to ponder a bit about my business and what happened during the last month. Checking my blog, I noticed I only published 3 articles last month…

On the other hand, this blog is getting more visitors again, thanks to the article To Flash Or Not To Flash, which was included in the second Carnival of Game Production on GameProducer.net! I’ll follow up on that article soon, when I have some screenshots of the first Flash game I’m currently developing.

It’s also still doing good with Text-Link-Ads, thanks to these sponsors: Mortgage Lenders, Cell Phone Covers, Iron Realms - Text MMORPG�s and Skill games.

Our Speeltijd.net site has had a little fallback again, with 6792 visitors last month (15% down). Of course february was a couple of days shorter than january As a consequence, Google Adsense income also dropped. But the good news is that I received my money from Google for the first time since I started using Adsense, little over a year ago. I had let the money pile up a bit, so it was already over $250!

I’ve been thinking about my business model last month, and decided to change it a bit. More precisely, I’m going to move from the shareware model to a combined model: webgames with advertising and a deluxe shareware version for the popular webgames. This is also the main reason I’m partly moving to Flash.

There’s a huge audience for free online games, and there are an increasing number of possibilities for developers to monetize on them, using advertising. Of course, it’s also a great method to make more people aware of the deluxe shareware version, although the conversion rate with this audience will be pretty low. I’ll write more about this as my plans develop!

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This entry was posted on Thursday, March 1st, 2007 at 11:57 am and is filed under Indie Business, Marketing, Game Production, Make Money Online, Speeltijd Website. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.